How effective is the combination of your main
product and ancilliary texts?
The whole idea of creating a music video is to promote a band
or artist in a visual way, which allows the audience to feel and get a story to
the music they are listening too, which effectively is another way of
distributing music too, therefore when creating my music video I also wanted to
give it an edge which makes it different and very visually pleasing, after
doing this I also had to create a digipak and poster to sell my product even
more.
Firstly I created a digipak, which is something special for a
fan to have as it includes special features lyrics, posters and even pictures
therefore I tried to make it as visually pleasing and drum and bass related as
possible whilst trying to make it fit in and look similar to my video. I began
doing this by researching current drum and bass digipak’s, after doing so I
realised there was no specific generalisation’s with drum and bass unlike other
genre’s as most digipak’s included a surreal graphically designed image on the
front or a heavily manipulated image. Therefore this gave me no boundaries when
designing my digipak, I therefore decided to choose a surreal and abstract
image of graffiti on a street wall enhancing the urban street feel I wanted
anyway making it relate and look very similar to my music video. I edited the
image through photoshop making it more colourful and distorted in relation to
my music video and to make it as eye catching as possible, so that my audience
could notice it as something they like. The rest of my digipak I left rather
simplistic as I didn’t want to go over the top and make it look too busy or pop
genre like, after finishing my digipak I was pleased with the connections I had
made with my music video and genre itself and believe it could stand and look
like an existing product in shops today.
After creating my digipak I created a poster to further the
advertising of my music video and digipak, in terms of drum and bass posters
they are very similar to digipaks in that they feature something surreal and
very different to any other genre of music, so I decided to carry on the
surreal effect and create an image that has my model from my music video
however I manipulated the eyes and mouth out of the image to reinforce the
surreal image aswell as the lyrics and themes of my song being ‘black and blue’
in which is an emotional song therefore by having no eyes or mouth cannot show
emotion, enhancing my confused and emotional themes.
I believe the combination of my texts work very well together
as they all successfully relate to my intended audience and fit in with my
genre as well as music video. After receiving feedback from an audience I would
class as my intended I received comments such as “Overall George’s work
perfectly fits in with the drum and bass culture and demonstrates a very well
though out music video which is complimented by his ancilliary texts” leaving
me pleased with my final products.
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